Category Archives: Email Marketing

Follow This Email Marketing Etiquette to Get Your Delivered and Read

Email marketing can be a very effective way of bringing new customers into your sales funnel. But due to the widespread use of viruses and malware, most people are cautious about opening an email that comes from a source they don’t recognize, that is strangely written, or appears to have come from a non-English speaker.

You can reassure your prospective customers that the emails you send are safe and reliable by following a few simple email marketing etiquette rules:

1. Don’t Sensationalize the Headline

The default setting for Yahoo, AOL, Gmail, and the other popular email providers is to show who the sender is and the headline. In some instances, the first few words of the email text itself will appear on the user’s email queue.

That makes the headline the first important element of your email. If it is overly exaggerated, makes extraordinary claims, or is otherwise sensational, there’s a better chance that the email will either be sent directly to the “Spam” folder or deleted by the user without being read.

The objective is to get the reader to open the email, so your headline has to give them a reason to do so. You want to capture their imagination and engage their interest, but not go over the top. Avoid using exclamation points – especially multiple exclamation points – as well as ALL CAPS and crazy colors because this will most likely tag your email as spam.

2. Use the Person’s Name, If Known

The greeting is the first thing the reader will see when they open your email. If you know the user’s name (because you either know them personally, they are already on your list, or their name was included on an email list you have purchased) use your autoresponder to insert their first name in the greeting, such as “Dear Paul” or “Dear Sandra.”

Email tends to be less formal than traditional letter-writing, so in most cases using the person’s first name is perfectly acceptable. Using the person’s last name can often seem off-putting, such as “Dear Mr. Stewart” or “Dear Ms. Simpson.” Exceptions would include formal titles such as “Doctor,” “Professor,” or a military title.

3. Get to the Point

Because emails are less formalized than traditional letter-writing, and because people get so many emails every day, the person receiving your email probably isn’t going to give it much attention. That’s why it is critically important that you get to the point of your email right away, starting with the very first sentence.

In email writing, you have to give the reader a reason to keep reading. Don’t waste time by beating around the bush or trying to build up to your point slowly. You have only a few moments to maintain the reader’s attention, so make the most of it.

4. Signing Off

Another difference between traditional letter writing and emails is the sign-off. You don’t have to include a formal “Sincerely” or “Gratefully yours.”

Simply ending with your name is perfectly acceptable. Or, if you prefer, you can use an informal phrase such as “Chat with you soon” or “Cheers.”

Following these general email etiquette protocols will increase the chances that the person receiving your email will open it and read it. Make sure the content of your email pushes the person to the action that you want them to perform, such as clicking on a link included in the body of your email.

To learn more techniques like these for improving the profitability of your business, check out our lead generation system by clicking on this link now.

An Email From a Interested Party

I don’t really write many Blog posts but I am ready to whenever the urge hits me.

Today I want to share with you an email I received from an optin as well as the response I gave him and his thank you email back:

To: ImBofunk@gmail.com

Hi, my name is Joe Smith and I was wondering how to get started with this. I have no money to invest in the expensive products, so how could I start. I work 3rd shift, sleep all day. Do I have to buy the products to make those type of commissions?  Any info would be helpful.

To: JoeSmith5@gmail.com

Joe,

I understand your situation and am ready to help you.

I myself work 16-18 hours a day 45 miles offshore of Angola Africa 7 days a week and do that 9-10 months a year. That’s the beauty of the internet. It’s 24/7. So as far as finding time to do your business it’s just matters of whether you feel you are ready to succeed.

As far as getting started with this I suggest going through the MTTB 21 Steps and during that time they will explain the whole program to you as well as get you coaching to progress to becoming either a licensee (this is where the big commissions of $1250-$15,000 come in) or just an affiliate (19.95/month where you make commissions ranging from $7 – $1000 selling the products which Matt Lloyd has to offer). When you go through the 21 steps and get to step 5, depending on who your coach is, they’ll try to encourage you to by in as a licensee. It is solely your choice. If you choose not to then tell your coach and he will start to unlock the other steps. The reason I suggest the MTTB 21 Steps is because I want you to see what MOBE has to offer you. At the end of the steps, Matt makes you an offer which will allow you to make payments to make the MLR stage easier to afford. Or you can just become a standard affiliate.

If you choose to become an MLR then you get a few of the products for free such as “How to Build a Funded Proposal” Where Matt sets out a detailed explanation on how to build a sales funnel for little to no expense out of pocket which will be needed for any online venture that you have, “OPT Formula” where Matt Explains how to leverage other people’s time to succeed in your business for little to no money out of pocket, “Traffic Academy Masters” which has 6-7 figure owners teaching you the best ways to drive traffic to your offers, and “Affiliate Bonus Domination” which explains in detail how to succeed in the affiliate market no matter what niche you choose to enter. As well you get a personal traffic coach whose sole plan is to see you succeed because he doesn’t earn unless you earn.

The whole of MOBE is for you to drive traffic to your affiliate links while they contact the people and make the sales so that you don’t ever have to get on the phone. It’s a pretty simple set up. Traffic comes as either paid or not. It’s pretty simple. If you use Craig’s list or Facebook advertising it will cost you nothing until you grow your business to the point that you can afford to pay for traffic.

Either way you choose, I will be there to assist you and help you any way I can. If you don’t choose to be a Licensee I have training materials that I can pass your way to help you and when I can I will show you what steps to take and help you with your issues as far as I can.

My goal is to replace my current income with my Online income so that I won’t have to leave my family for such extended periods of time.

Stay in touch and let me know what you decide,

MT Bofunk

To: ImBofunk@gmail.com

Great information, thank you very much…  like I said I don’t have any money, I work in a factory and only bring home $400/week. Just enough to pay the bills…   Sounds very very interesting.  I will look into this a little more and watch some if the videos.

Thanks again, Joe

This is what MOBE and I have to offer you in your endeavours and if you are interested then go to http://bofunkaffiliates.com/get-started-now

MT Bofunk